vendĭtātĭo

Jactatio and gloriatio have their foundation in vanity and self-complacency; jactatio is making much ado of one’s excellencies and merits, and shows itself in words and actions, with the accessory notion of folly; gloriatio is talking big, proclaiming one’s excellencies and merits, with the accessory notion of insolence; whereas ostentatio and venditatio have their foundation in a crafty calculation of the effect to be produced, and a disregard to truth; ostentatio would conceal real emptiness under a false show; venditatio would, by exaggerating one’s excellencies, pass them off for greater than they are.